Visitor Promotion
Skills Scotland was launched in 2009 and the first event attracted over 7,000 students, teachers and other visitors. In 2010 we grew from that success and welcomed more groups from schools and colleges and increased the total number of visitors.
For 2011 we have an extensive promotional campaign planned to ensure that we are able to attract an estimated 10,000 visitors across the Skills Scotland portfolio with new events planned for Edinburgh and Aberdeen.
The marketing campaign will include regular direct mail, email marketing and telephone contact with every school, college and youth group across Scotland. Additional marketing will include advertising and editorial coverage across newspapers and radio, website and email marketing, outdoor advertising, PR and a poster and leaflet campaign.
We will provide financial assistance towards the cost of coach or other travel for groups.
Skills Scotland will be promoted through Local Authorities, Careers Scotland and other organisations.
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